Ce n’est pas une collection
![](http://themelia.test/wp-content/uploads/2022/08/toa-heftiba-FV3GConVSss-unsplash.jpg)
Maxalto presents the photographic project “Ce n’est pas une collection”. The series is a selection of portraits featuring the most iconic products of the 2023 collection, where chairs, sofas, armchairs, and accessories welcome and interact with sophisticated female figures.
![](https://themelia.hr/wp-content/uploads/2023/04/Maxalto_ce_n_est_pas_1_Lilum-scaled.jpg)
These are essential images in which the simplicity of the space, and the purity of
the black and white, make it possible to grasp the formal harmony of a collection
that seeks uncompromising excellence and offers an artisan tradition
that is reinterpreted in a contemporary way.
![](https://themelia.hr/wp-content/uploads/2023/07/Screenshot-2023-07-03-152428.png)
![](https://themelia.hr/wp-content/uploads/2023/07/Screenshot-2023-07-03-152436.png)
LILUM, WITH ITS ORGANIC AND SINUOUS SHAPE, CAN BE PLACED FREELY WITHIN THE SPACE.
![](https://themelia.hr/wp-content/uploads/2023/07/Maxalto_ce_n_est_pas_4_Despina.jpg)
![](https://themelia.hr/wp-content/uploads/2023/07/Maxalto_ce_n_est_pas_3_Despina.jpg)
DESPINA, THE ELEGANCE OF A CHAIR LINKED TO TRADITION.
![](https://themelia.hr/wp-content/uploads/2023/07/Screenshot-2023-07-03-152615.png)
CLEIDE, NOT SIMPLY A CHAIR, BUT A MEMORY HOLDER. THE REBIRTH OF A PROJECT THAT IS ALMOST THIRTY YEARS OLD.
![](https://themelia.hr/wp-content/uploads/2023/07/Maxalto_ce_n_est_pas_7_Arbiter_6.jpg)
![](https://themelia.hr/wp-content/uploads/2023/07/Maxalto_ce_n_est_pas_6_Arbiter_7.jpg)
![](https://themelia.hr/wp-content/uploads/2023/07/Screenshot-2023-07-03-152823.png)
ARBITER, A KEY PIECE OF THE COLLECTION WITH LARGE DIMENSIONS AND WIDE SIT,
RENEWING AND REINTERPRETING THE TRADITION OF SOFAS.
![](https://themelia.hr/wp-content/uploads/2023/07/Maxalto_ce_n_est_pas_10_Amoenus_Soft-1.jpg)
![](https://themelia.hr/wp-content/uploads/2023/07/Maxalto_ce_n_est_pas_9_Amoenus_Soft-1.jpg)
AMOENUS SOFT, THE SWIVEL SOFA IS A TRUE ICON OF THE COLLECTION AND IT’S NOW DECLINED IN A SMALLER DIMENSION.
![](https://themelia.hr/wp-content/uploads/2023/07/Maxalto_ce_n_est_pas_13_Caratos.jpg)
![](https://themelia.hr/wp-content/uploads/2023/07/Maxalto_ce_n_est_pas_12_Caratos.jpg)
CARATOS, THE CONTEMPORARY CHAIR WITH A NOD TO TWENTIETH-CENTURY OBJECTS.
![](https://themelia.hr/wp-content/uploads/2023/07/Screenshot-2023-07-03-154857.png)
Concept and Art Direction
JUMA
Photo
FEDERICO CEDRONE
Interesting and usefull
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